YouTube continues to dominate the streaming landscape, reporting a 13% year-over-year increase in advertising revenue, reaching $9.8 billion in Q2, according to parent company Alphabet’s latest earnings report.
This figure slightly surpassed analyst expectations of $9.6 billion and marks a jump from $8.7 billion during the same period last year.
YouTube’s growing popularity on television has significantly contributed to this success. Nielsen data shows that YouTube has held the largest share of TV viewing for three consecutive months, accounting for 12.4% of total TV watch time.
The platform’s dominance has prompted competitors like HBO Max, Amazon Prime Video, and Netflix to boost their advertising efforts. Netflix, in particular, aims to double its ad revenue this year, with estimates suggesting it currently earns around $3 billion from ads, despite not officially disclosing the figures.
Alphabet as a whole reported $96.4 billion in revenue for the second quarter, also reflecting a 13% increase year over year.
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