Google will ban advertisers from promoting services that people can use to make deepfake porn starting May 30th, 2024.

Google currently prohibits advertisers from promoting “sexually explicit content,” which Google defines as “text, image, audio, or video of graphic sexual acts intended to arouse.” The new policy now bans the advertisement of services that help users create that type of content as well, whether by altering a person’s image or generating a new one.

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“This update is to explicitly prohibit advertisements for services that offer to create deepfake pornography or synthetic nude content,” Google spokesperson Michael Aciman tells The Verge.

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