Apple captured half of the smartphones sold in China during the 6.18 online shopping festival, at the expense of Chinese brands Xiaomi and Honor.

According to new research from Strategy Analytics, 14 million units of smartphones were sold during the festival, down 25 percent (on-year).

“Apple outperformed the market selling nearly 7 million iPhone units, modestly down 4 percent YoY. We estimate Apple generated a revenue of $6.3 billion,” said analyst Peng Peng.

Apple ranked top by revenue share across all major platforms (JD, TMall, and Pinduoduo).

Xiaomi and Honor ranked in the top three list, followed by Vivo (IQOO) and OPPO.

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“We estimate Xiaomi seized 30 percent volume share, slightly down from 32 percent one year ago. Honor captured 10 percent volume share, growing from 6 percent in 2021,” said Yiwen Wu, senior analyst.

Covid-related disruptions and economic headwinds caused the mixed performance.

Smartphone online sales price grew to $660 and above this year thanks to the greater mix of higher-priced iPhones, up 13 percent YoY.

“However, total smartphone online sales revenue still posted 16 percent annual decline with $9.5 billion,” said Linda Sui, senior director.

The 6.18 online shopping festival in June is China’s second-largest shopping festival after Singles’ Day in November.

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