Adobe is about to transform how we edit videos!

The company is developing a cutting-edge generative AI video model that will supercharge its Premiere Pro platform with incredible new features.

Imagine being able to create video clips from scratch, effortlessly add or remove objects within your footage, and even magically extend the length of your shots – all with simple text commands! That’s the power of Adobe’s upcoming Firefly suite of AI tools.

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And it gets even better! Adobe is exploring partnerships with leaders like Runway, Pika Labs, and OpenAI (creators of the Sora model). This means Premiere Pro users could access a vast array of AI capabilities, pushing the boundaries of creative video editing further than ever before.

Get ready for the next era of video editing – Adobe Premiere Pro is about to get a whole lot smarter.

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