Pinterest has unveiled a new experimental app called “Ask Pinterest” that uses artificial intelligence to make product discovery and shopping more conversational.
Announced on Wednesday ahead of the Cannes Lions advertising festival, the standalone app allows users to ask questions in natural language and receive personalized recommendations based on their interests and preferences.
The new experience is powered by Pinterest’s internal “Taste Graph,” a system that connects users with their interests, styles, and aesthetics. Initially available through limited access, Ask Pinterest is designed to expand the visual discovery experience beyond the main Pinterest app by introducing a chatbot-like interface.
Instead of relying on traditional keyword searches, users can ask more detailed or multi-step questions, such as planning a dinner party or decorating a room over time. Pinterest says the app will maintain user context across sessions, making recommendations more relevant and personalized.
Ask Pinterest can also use information from users’ saved Pins and Boards to tailor its responses. By launching the service as a separate app, Pinterest can test new AI features without affecting the experience of its main platform.
The launch comes as AI chatbots increasingly compete with traditional search engines for users’ attention. Companies including Google, OpenAI, Meta, and Shopify are already integrating AI-powered shopping experiences into their products.
Unlike some companies exploring licensing deals for their recommendation data, Pinterest has focused on using its own data to train AI models and develop new features.
Alongside Ask Pinterest, the company introduced several AI tools for advertisers. These include a beta AI assistant within Pinterest Ads Manager in the United States and a new global feature called Performance+ Creative, which helps advertisers select the ad creatives most likely to perform well.
Pinterest also announced its Model Context Protocol (MCP), an infrastructure layer that enables advertisers to manage and monitor campaigns using third-party AI agents in a standardized way.
Pinterest Chief Business Officer Lee Brown said the future of online discovery will move beyond keywords and rely more on context, personal taste, and trusted recommendations, areas where the company believes it has a unique advantage.
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Pinterest Launches AI Shopping App ‘Ask Pinterest’
