Meta is bringing a new AI creator assistant to Facebook to help creators understand their performance, plan better content, and grow their audience more easily.
The company announced on Thursday that the assistant will offer personalized recommendations based on a creator’s content style, audience, performance, community, and goals. Instead of going through charts and dashboards, creators will be able to ask simple questions such as “When should I post?” or “What are people saying in my comments?” and get quick answers.
Because the assistant works like a conversation, creators can ask follow-up questions and explore topics in more detail. For example, they can ask how their audience has changed over time or what they can do differently to improve engagement. The answers will be based on their own Facebook presence, making the advice more specific to their content.
The AI assistant can also help creators come up with new content ideas by looking at current trends. It may suggest using popular audio, joining cultural moments, or creating posts around topics that are gaining attention.
Meta is rolling out the new assistant to creators in the United States, Canada, and India first. The company says it plans to add more features and expand the tool to more countries in the future.
The move is part of Meta’s effort to keep creators active on Facebook as the platform competes with TikTok, YouTube, and other social media apps. By giving creators content ideas and performance insights inside the app, Meta is also encouraging them to post more often and stay within its own ecosystem instead of using outside tools.
Meta also announced that it is adding more languages to its AI translation feature on Facebook. The new languages include Arabic, Bahasa Indonesian, French, Thai, and Vietnamese.
AI-translated Reels allow a creator’s voice tone and sound to be preserved while the video is translated into another language. The feature was launched last year to help creators reach wider audiences by removing language barriers.
Creators can also use a lip-sync option that matches the translated audio with their lip movements, making the video feel more natural for viewers.
According to Meta, more than half a billion Facebook users now watch AI-translated videos every week.
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