Facebook Launches Instagram Lite App In India
The new Instagram Lite, made specifically for Android devices, is designed to offer the core Instagram experience, sans some features including Reels, Shopping, and IGTV. It will be available in several Indian languages – Bangla, Gujarati, Hindi, Kannada, Malayalam, Marathi, Punjabi, Tamil, and Telugu.
“Today, we’re announcing the test of IG Lite in India,” said Shah during his keynote at the Facebook Fuel for India event. “It was built to provide access to high-quality Instagram experience to our users in India, irrespective of the device, platform, and the network that they are on.”
Instagram also announced the second version of ‘Born on Instagram,’ a one-year-old program it has built for content creators to better understand and leverage ways to collaborate with one another and explore monetization opportunities.