Meta has announced that ads on Threads will begin rolling out to users globally starting next week.
Launched two years ago, Threads has grown quickly from a new social app into a major conversation platform with its own active communities and distinct voices. The platform now has more than 400 million monthly active users, with people openly sharing ideas and engaging in real-time discussions about topics that matter to them. As this growth continues, Meta sees Threads as an increasingly important space for both users and businesses.
With the global rollout, users can expect to start seeing ads appear gradually in their Threads feed. Meta says ad delivery will remain low at first and will scale slowly over the coming months. Ads on Threads are powered by Meta’s AI-driven advertising system, meaning users will see personalized ads similar to what they already experience on platforms like Facebook and Instagram.
For advertisers, Threads ads offer a simple way to expand existing Meta campaigns without extra setup. Brands can automatically include Threads placements in Advantage+ and manual campaigns, using familiar image, video, and carousel formats that appear natively within the Threads feed. This allows businesses to reach new audiences while staying within the Meta advertising ecosystem they already use.
Meta is also improving the overall ads experience on Threads by adding more tools and controls for businesses. Advertisers can now manage their Threads accounts directly from Business Settings, alongside Facebook, Instagram, and WhatsApp. This makes it easier to run ads from Ads Manager or cross-post organic content through Meta Business Suite. In addition, new ad formats such as 4:5 aspect ratio images, carousel ads, and Advantage+ catalog and app ads are now supported on Threads.
To address brand concerns, Meta has expanded third-party brand safety and suitability verification to the Threads feed through its Meta Business Partners. This gives advertisers more transparency and confidence about where their ads appear, similar to existing protections on Facebook and Instagram feeds and Reels.
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