Meta-owned American photo and video-sharing social networking service Instagram has started letting companies slip ads into the feed that appears when you tap into a post in Instagram’s search results.

The change is just a test for now, but Instagram plans on launching the new placement globally “in the coming months.”

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In addition to ads in search results, Instagram’s also rolling out something called “reminder ads,” which seem less annoying than they sound.

They send push notifications to remind you of an upcoming event or important date — but, fortunately, it’s only if you opt-in to receive them.

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