Apple has officially hit a major milestone, selling 3 billion iPhones since the device first launched in 2007.
CEO Tim Cook announced the figure during the company’s third-quarter earnings call on Thursday.
It took Apple nine years to reach the 1 billion mark back in 2016, and now, another 2 billion iPhones have been sold in the subsequent nine years. The sales trajectory underscores the iPhone’s continued popularity and influence in the smartphone market.
Despite this milestone, Apple has faced challenges on Wall Street this year. The company has slipped behind both Nvidia and Microsoft in the rankings of the world’s most valuable companies. However, Apple’s recent iPhone sales have offered a bright spot, outperforming expectations.
In the third quarter, iPhone sales were up 13% year-over-year, generating $44.6 billion in revenue. That figure represents nearly half of Apple’s total revenue for the quarter, which reached $94 billion.
Some analysts suggest the sales bump might be short-lived. Bloomberg’s Mark Gurman speculated that consumer fears around potential tariff-driven price hikes in the U.S. may have boosted iPhone purchases last quarter. He noted that misinformation about iPhones possibly costing $3,000 or more if manufactured domestically may have contributed to the sales surge.
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