Twitter Rollout Disappearing ‘Fleets’ Worldwide
The micro-blogging site Twitter has launched a new feature worldwide called ‘fleets’: tweets that disappear after 24 hours, similar to the stories feature on Snapchat and Instagram.
Twitter launched these ephemeral tweets, dubbed “fleets”, after having tested the feature in Brazil, Italy, India, and South Korea.
“Some of you tell us that tweeting is uncomfortable because it feels so public, so permanent, and like there’s so much pressure to rack up retweets and likes,” Twitter’s design director, Joshua Harris, and product manager, Sam Haveson, wrote in a blog post.
“Because they disappear from view after a day, fleets helped people feel more comfortable sharing personal and casual thoughts, opinions, and feelings.”
Fleets, which include text, photos and videos, will be available at the top of users’ home timelines on Twitter and on the sender’s profile.