Spotify is moving deeper into lifestyle content with the launch of a new fitness category, adding workout videos, music-based exercise content, and Peloton classes directly inside its app.
The company said users will be able to find the new content through a dedicated “Fitness” hub or by searching for “fitness” inside Spotify. The workouts will be available across mobile, desktop, and TV apps.
At launch, both free and Premium users will get access to dozens of playlists and instructional workout content from creators such as Yoga With Kassandra, Caitlin K’eli Yoga, Sweaty Studio, Chloe Ting, Pilates Body By Raven, Abi Mills Wellness, Sophiereidfit, and others.
Spotify’s partnership with Peloton will bring more than 1,400 ad-free, on-demand workout classes to Premium users in select markets. These include strength training, cardio, yoga, meditation, running, and other classes, without requiring Peloton equipment.
The workouts are currently available in English, with some content also offered in Spanish and German. Users will also be able to download workouts for offline access.
Spotify said the move into fitness is based on user behavior. Nearly 70% of its Premium subscribers work out every month, and the platform already has more than 150 million fitness playlists. The company also saw growing demand for workout music after launching its AI-powered Prompted Playlist feature.
Creators taking part in the fitness push will be able to use Spotify’s existing monetization tools, including the Spotify Partner Program. However, Spotify has not revealed the financial terms of its Peloton deal or confirmed whether paid fitness subscriptions or individual paid classes could arrive later.
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The expansion gives Spotify another major content category after podcasts, audiobooks, video, and physical books. However, it may also raise concerns among users who already feel the app has become crowded with too many features beyond music. Still, Spotify has recently added controls such as the ability to turn off videos across the app, suggesting it is trying to balance new content with user experience.
