Netflix Launches Its Shuffle Feature As ‘Play Something’ Globally
Streaming giant Netflix is launching a feature that will make it easier to find something to watch when you’re stuck browsing and unable to make a decision.
The service is introducing a tool called “Play Something” to users worldwide — the final iteration of that “shuffle” feature you may have already seen during Netflix’s tests over the past year. When selected, Netflix will play another show or movie it thinks you’ll like, based on your interests and prior viewing behavior.
The feature has been in testing under various names and styles for some time. A year ago, the feature was called Shuffle Play, for example. During its Q4 earnings, Netflix said the shuffle feature would roll out to its worldwide users sometime in the first half of 2021, describing it as a way for users to “instantly watch a title chosen just for them.”