Apple is reportedly cutting production of AirPods by around 25% to 30% this year as intensifying competition dents sales of the U.S. tech giant’s fastest-growing product line, as reported by Nikkei Asia.

Apple now expects to make between 75 million and 85 million units for 2021, compared with a previous production forecast of 110 million units.

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The most significant order reduction is for the second quarter toward the start of the third quarter,” said one of the people familiar with the matter. “The levels of inventory [in warehouses] and in-store stocks of AirPods are currently high … and demand is not as strong as expected.”

Apple’s current AirPods lineup includes the AirPods Pro, the second-generation standard AirPods with wireless charging, and the $550 over-ear AirPods Max. AirPods and AirPods Pro are expected to be upgraded this year, which Apple hopes will “stimulate sales,” according to the report.

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