The streaming giant Netflix is raising the prices of its U.S. standard and premium subscription plans, as the streamer continues to invest in content to differentiate itself from rivals.

The cost of its standard plan that allows for streaming on two screens will go up $1 to $13.99 a month, while the premium plan will increase by $2 to $17.99 a month for new customers. The price on the company’s basic plan will stay the same at $8.99 a month.

The higher prices will take effect immediately for new customers. Existing customers will be notified of the increase 30 days before it goes into effect.

“We’re updating our prices so that we can continue to offer more variety of TV shows and films — in addition to our great fall line up,” Netflix said in a statement. “As always we offer a range of plans so that people can pick a price that works best for their budget.”

The company said it added 28.1 million subscriptions in the first nine months of the year, compared with the 27.8 million subscriptions added last year.

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