Netflix added 1.1 million paid subscribes in the Asia-Pacific region in the second quarter (Q2) this year.

The Average Revenue per Membership (ARM) was -2 per cent (year-over-year), due to the impact from “our price decrease in India last December as well as plan mix,” Netflix told shareholders after declaring Q2 results.

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“The product fit incorporates subscription prices as well as willingness and ability to pay. So we have seen a nice uptick in engagement in India. We are definitely taking it in the right direction,” Netflix co-CEO Ted Sarandos had said.

In APAC in Q2, Netflix’s revenue grew 23 per cent year over year.

“At over $900 million of revenue, APAC is approaching the size of our LATAM business. We added 1.1 million paid memberships in the region (vs 1 million in last Q2),” the company informed.

The company said that it is in a position of strength “given our $30 billion-plus in revenue, $6 billion in operating profit last year, growing free cash flow and a strong balance sheet”.

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