Meta has filed a lawsuit against Joy Timeline HK, the company behind the AI app Crush AI, which generates fake explicit images of real people without consent.
The lawsuit was filed in Hong Kong and targets the app’s use of Meta’s platforms to promote its services.
According to Meta, Joy Timeline HK bypassed Meta’s ad review systems by using multiple advertiser accounts and frequently changing domain names. Despite repeated takedowns, more than 8,000 ads for Crush AI’s “AI undresser” services were placed on Meta platforms in early 2025.
Researcher Alexios Mantzarlis, who first reported the issue in his Faked Up newsletter, found that about 90% of the app’s traffic came from Facebook and Instagram. Some of the ad accounts used names like “Eraser Annyone’s Clothes” followed by numbers. Crush AI even had a Facebook page promoting its services at one point.
Meta says it is deploying new technologies to better detect such ads, even those that don’t contain nudity, and is expanding its list of flagged keywords and emojis. Since the start of 2025, Meta claims it has shut down four separate ad networks promoting AI-nudity apps.
The company is also working with the Tech Coalition’s Lantern program to combat online child exploitation, sharing over 3,800 unique URLs related to AI nudify apps since March. Meta supports legislation to help parents manage app downloads by teens and continues to push for stronger online protections.
Social media platforms including X, Reddit, TikTok, and YouTube are also struggling to contain the spread of these tools, as interest in AI-generated explicit content has surged online.
