Instagram, an American photo and video-sharing social networking service owned by Facebook, turns 12 years today.

It was created by Kevin Systrom and Mike Krieger and was originally launched on iOS in October 2010. The Android version was released in April 2012, followed by a feature-limited desktop interface in November 2012, a Fire OS app in June 2014, and an app for Windows 10 in October 2016.

The app allows users to upload media that can be edited with filters and organized by hashtags and geographical tagging. Posts can be shared publicly or with pre-approved followers. Users can browse other users’ content by tags and locations and view trending content. Users can like photos and follow other users to add their content to a feed, a function that seems to be discontinued as of September 2020.

We’re breaking down what Instagram does best: getting those likes. Let’s start giving you the top ten most-loved Instagram photos of all time.

1.) @world_record_egg’s self-portrait

2.) @cristiano pregnancy announcement

3.) @xxxtentacion’s final post

4.) @arianagrande’s wedding to Dalton Gomez

https://instagram.com/p/CPV4KYBFTHX/

5.) @kyliejenner’s pregnancy announcement

6.) @billieeilish’s blonde hair reveal

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A post shared by BILLIE EILISH (@billieeilish)

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7.) @leomessi signs with PSG

8.) @billieeilish for Vogue

9.) @leomessi wins the Copa América trophy

10.) @leomessi says goodbye to Barcelona

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