Meta-owned American photos and videos sharing social networking service Instagram has announced that it will no longer be supporting the separate IGTV app.

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In its post, Instagram says that it’s getting rid of the standalone IGTV app as “part of [its] efforts to make video as simple as possible to discover and create.” The post also says that any videos in the main app will have a full-screen viewer and tap-to-mute and that Instagram is working on a consistent way to share the different types of videos (such as video posts or Reels).

The company is also planning on “testing a new ad experience on Instagram, which will allow creators to earn revenue from ads displayed on their reels” later this year. IGTV failed to catch on and has had its role diminished over the years

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