Meta is rolling out new shopping features on Instagram and Facebook that will allow creators to add affiliate product links directly into their content.
The update is designed to make it easier for influencers to share products without relying on external tools such as “link in bio” services.
On Facebook, creators will be able to connect their affiliate accounts and tag products directly in posts, including Reels and photos. Instead of placing links in comments or redirecting users to third-party platforms, products will appear as clickable elements within the content itself. These links will show up as small floating bubbles that viewers can tap to explore or purchase items. At launch in the United States, the feature will support affiliate partnerships with Amazon, with Temu and eBay expected to be added later.
Instagram will offer a slightly different approach. Creators will be able to include up to 30 products within a single Reel, giving them more flexibility in showcasing items. Unlike Facebook, Instagram will allow influencers to paste their own affiliate links directly. However, the products must be registered in Meta’s commerce catalog to be eligible.
The new tools are expected to simplify the process of earning through affiliate marketing and make product promotion more seamless for creators. At the same time, the change could make both platforms feel more focused on shopping, as product links become a regular part of everyday content. The experience is similar to TikTok Shop, where users frequently encounter clickable product links while browsing videos.
This update follows recent concerns raised by creators after reports that Instagram had added shopping links to some posts without their consent. With these new features, Meta appears to be formalizing and expanding its approach to in-app commerce.
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