Facebook creators now have a new way to protect their videos from being copied without permission.
Meta has launched a feature called Facebook content protection, a mobile tool that automatically detects when someone reuploads a creator’s original reels on Facebook.
When a creator is notified that their reel has been used by someone else, they can choose what to do next. They can block the copied reel from appearing across Facebook and Instagram, or they can track how the reel is performing and add attribution links that point back to their own work. Creators can also decide to let the reel stay online by releasing their claim.
Meta says this new tool is part of a larger effort to make sure original creators are not overshadowed by accounts that simply repost popular content. The company revealed that back in July, it removed around ten million profiles pretending to be well-known creators and took action on about five hundred thousand accounts involved in spam or fake engagement.
Although the system protects content posted on Instagram, it only works if the creator also shares their reel on Facebook. Cross-posting from Instagram using the Share to Facebook option is also supported. This approach may encourage more creators to publish their work on Facebook.
The feature is being rolled out automatically to creators who are already part of the Facebook Content Monetization program and meet Meta’s requirements for originality and account integrity. Creators who use Rights Manager will also begin receiving access. They can check their eligibility through notifications in their Feed, their Professional Dashboard, or their profile. They can also look for a Content Protection option in the Professional Dashboard or apply directly through the Facebook website.
The tool uses the same matching technology behind Rights Manager, which is normally used for copyright holders. It shows how closely a detected video matches the original, along with other details like views, follower count, and monetization information. Creators can decide how the system flags matches and can add trusted accounts to an allow list so their posts are not marked as copies.
Creators can also release claims on individual videos or add attribution links to track performance on another account. These links place an original label on the copied reel and direct viewers to the creator’s page, profile, or, in some cases, the original reel. Meta says that linking directly to the original reel is still being tested.
If a creator chooses to block a copied reel, the video’s reach is reduced, but the account that posted it does not receive a penalty. Meta says this helps prevent people from misusing the tool to target others. Creators who intentionally file false reports may lose access to the tool or face limits on their account.
By default, Facebook starts tracking reels automatically. If another account tries to claim ownership of a creator’s content, the real creator can dispute it by sending a copyright request through Facebook’s IP reporting system. They can also report matches that the tool did not detect using an option inside the content protection menu.
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For now, Facebook content protection is available only on mobile devices, but Meta says it is testing support for the desktop Professional Dashboard.
