Facebook Publicly Launches Its Collaborative Music Video App, Collab
In the app, a “collab” is a selection of three 15-second independent videos, stacked on top of each other, that play in sync. For example, a collab could consist of a guitarist, drummer and a singer, each playing alongside each other in their respective videos.
Users can either create a collab by playing along with someone else’s video or, if you lack musical experience, you can just swipe on one of the three rows to choose a different video to slot into the mix from those available.
When you first open Collab, you’re presented with an endless scrolling feed of these “collabs,” which you can swipe through to find one you want to join or mix. As you discover musicians you like to play along with, you can favorite them in the app to be notified when they post new clips. This also personalizes the main feed.
The app isn’t directly integrated with Facebook (yet, at least), but you can export the finished products to your Instagram story (as well as other platforms, including TikTok) via iOS share sheet.
Collab is free on the App Store, and you can download it today.