Canada’s biggest lenders confirmed on Friday they had joined a widespread boycott of Facebook Inc (FB.O) begun by U.S. civil rights groups seeking to pressure the world’s largest social media platform to take concrete steps to block hate speech, Reuters reported.

More than 400 brands have pulled advertising on Facebook in response to the “Stop Hate for Profit” campaign, begun after the death of George Floyd, a Black man who died in police custody in Minneapolis on May 25.

Canadian lenders Royal Bank of Canada (RY.TO), Toronto-Dominion Bank (TD.TO), Bank of Nova Scotia (BNS.TO), Bank of Montreal (BMO.TO), National Bank of Canada (NA.TO) and Canadian Imperial Bank of Commerce (CM.TO) all said they will pause advertising on Facebook platforms in July.

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