Bumble has announced plans to lay off 30% of its workforce, impacting around 240 employees, as part of a broader effort to revamp its platform and improve user experience.
The move comes amid growing challenges in the online dating industry and marks a shift in strategy under returning CEO Whitney Wolfe Herd.
The company says the layoffs are part of a push toward creating a leaner, more agile startup-like structure, prioritizing matchmaking quality over short-term growth or revenue. Rival Match Group also recently cut 13% of its workforce as dating platforms struggle to retain younger users, particularly Gen Z.
Despite the job cuts, Bumble raised its second-quarter revenue forecast to between $244 million and $249 million, up from a previous estimate of $235 million to $243 million. The company also met Wall Street expectations in Q1, though revenue declined 7% year-over-year.
Bumble expects to incur $13 million to $18 million in restructuring costs this year but projects $40 million in annual savings, which it plans to reinvest into product and technology development.
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