Apple has quietly rolled out a new website called “Snapshot on Apple,” a visually engaging platform that highlights celebrities and showcases where their work can be found across Apple’s services, including Apple TV, Apple Music, and Podcasts.
Spotted by 9to5Mac, the website features a slow-moving carousel of celebrity cards arranged in two horizontal rows. With no manual scrolling or search option, the design feels more like an artful preview than a comprehensive directory. So far, 36 celebrities are featured, including names like Zendaya, Bad Bunny, Serena Williams, Drake, Matt Damon, and Kendrick Lamar.
Clicking on a celebrity’s card reveals a mini-profile with brief bios and direct links to the artist’s work available through Apple’s ecosystem. For instance, Zendaya’s profile links to her appearances in Spider-Man: No Way Home and a podcast on The Late Show Pod Show with Stephen Colbert.
Though visually sleek, Snapshot lacks depth and user interaction features, making it feel like a soft launch or a teaser for a broader integration within Apple’s ecosystem. Whether it evolves into a full-fledged discovery tool or remains a curated showcase is yet to be seen.
