YouTube is getting serious about blocking ad blockers. The video-sharing platform has launched a global effort to encourage users to allow ads or try YouTube Premium, a subscription service that offers an ad-free experience.

YouTube argues that ads are necessary to support its creators and make its content accessible to everyone. However, many users find ads to be intrusive and annoying, and they rely on ad blockers to improve their viewing experience.

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YouTube’s crackdown on ad blockers is a bad move for both creators and viewers. For creators, it means that they will have to rely on other forms of monetization, such as sponsorships and merchandise sales. This can be more difficult and time-consuming, and it may not generate as much revenue as ads.

For viewers, YouTube’s crackdown on ad blockers means that they will have to watch more ads, or they will have to subscribe to YouTube Premium. This is a significant inconvenience for viewers who are already paying for other streaming services.

YouTube’s crackdown on ad blockers is also a sign that the company is becoming increasingly desperate. YouTube’s revenue growth has slowed in recent years, and the company is facing increasing competition from other streaming services.

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