WhatsApp is testing the ability to easily migrate chat history between an iPhone and an Android device, as reported by WABetaInfo.
According to a 9To5Google report, this feature is part of a strategic change in the WhatsApp app.
The image below shows that WhatsApp will allow migrating chat history from the iOS App to the Android app, and vice versa. According to WABetainfo:
The ability to use the same WhatsApp account on multiple devices is one of the most requested features by users.
WhatsApp now has more than 1.5 billion monthly active users (MAUs) who are exchanging nearly 60 billion messages on a single day.
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