Uber on Wednesday launched a $250 million “stimulus” plan to lure wary drivers back to the platform as demand for rides outstrips supply.

“After a year of shutdowns and staying in, Americans are getting vaccinated and cities are opening up — and, as they do, Uber is starting to come back. As we recover, we want to reinvest in drivers,” Dennis Cinelli, Vice President, US and Canada Mobility at Uber, wrote in a blog post on Wednesday.

“We’re launching a $250 million driver stimulus to boost already high earnings for drivers. Boosted incentives and guarantees will help welcome existing drivers back to Uber and ensure first-time drivers do well as they learn the ropes,” Cinelli said.

“We want drivers to take advantage of higher earnings now because this is likely a temporary situation. As the recovery continues, we expect more drivers will be hitting the road, which means that overtime earnings will come back to pre-Covid levels,”

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