Former US President Joe Biden signed a law that could force TikTok’s parent company, ByteDance, to sell its stake in the app or face a U.S. ban. Now, US President Donald Trump’s administration must arrange a deal before the September 17 deadline.
Despite the ban uncertainty, the White House created a TikTok account, @WhiteHouse, and posted its first video on Tuesday night, celebrating Trump’s achievements.
TikTok has only been blocked in the U.S. for one day so far. The ban’s enforcement has been delayed three times: in January, April, and June. Trump said the delays were due to finding a buyer and discussions with China.
Trump once tried to ban TikTok in 2020 but later embraced it for his 2024 campaign. His campaign account, @TeamTrump, quickly became more popular than Vice President Kamala Harris’s, with 2.8 billion views compared to 2.2 billion. Experts say Trump’s experience as a TV personality helped him make viral videos.
Even with legal questions, Trump values TikTok’s reach. In January, he wrote on Truth Social: “Why would I want to get rid of TikTok?” White House press secretary Karoline Leavitt said, “President Trump’s message dominated TikTok during his campaign, and we’re excited to build on that success.”
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