TikTok is adding a new setting that lets people choose how much AI-generated content they want to see in their For You feed.
The company is also rolling out better technology to label AI-generated videos more accurately. This new control is found inside the Manage Topics tool, where users can already choose how often they see categories like Dance, Sports, or Food and Drinks. TikTok says the new AI option works the same way, giving people more control without removing content completely.
The update comes at a time when companies like OpenAI and Meta are creating AI-focused feeds. Meta recently launched Vibes for sharing short AI videos, while OpenAI released Sora, a platform for creating and posting AI-generated clips. Since then, many realistic AI videos have appeared on TikTok, and users are also using AI tools to make visuals for topics such as history or celebrities. With the new AI control, anyone who wants to see less of this content can reduce it, and people who enjoy it can increase how often it appears.
Users can find the feature by opening Settings, selecting Content Preferences, and choosing Manage Topics. From there, they can move the slider for AI-generated content to adjust how much they want to see in their feed. TikTok says the update will roll out in the coming weeks.
To improve its labeling, TikTok is also testing invisible watermarking. The platform already requires labels on realistic AI content and uses a technology called Content Credentials from C2PA, which stores metadata that tells platforms when something is AI-generated. However, these labels can disappear when content is reuploaded or edited elsewhere. With invisible watermarking, TikTok will add a hidden label that only its system can detect, making it harder to remove. The company will add these watermarks to AI content created with its tools, such as AI Editor Pro, and to content that already uses C2PA metadata. TikTok says this will help it identify and label AI content more reliably.
Alongside these updates, TikTok announced a two-million-dollar AI literacy fund. The money will go to experts and organizations, such as Girls Who Code, to help create educational content that teaches people about AI and online safety. TikTok is also releasing new digital well-being features designed to support users’ mental health, including a sound generator, a breathing exercise module, and an affirmation journal with over 120 positive prompts. These will appear in a redesigned screen time management page, which will also include videos from creators who talk about digital balance, limiting screen time, and customizing feeds.
TikTok is introducing new badges that reward users, especially teens, for healthy usage habits. People can earn badges by avoiding late-night scrolling, using meditation tools, setting daily screen time limits, checking their weekly screen time report, or inviting others to join these well-being missions. TikTok says that during early tests, the updated well-being screen received more visits than the old one, with the affirmation journal becoming the most used tool. The app will also show reminders to try these tools when someone is using TikTok late at night or when they reach their daily limit.
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The company recently added new parental controls, giving guardians options like blocking accounts and receiving alerts when teens post public videos or stories. Over the past month, other major tech companies, including Meta, YouTube, OpenAI, and Discord, have also released new features aimed at improving teen safety online.
