TikTok Crosses 2 Billion Downloads After Best Quarter For Any App Ever
According to new data from SensorTower, The viral social media app TikTok has officially crossed 2 billion downloads across iOS and Android.
The latest milestone comes just five months after TikTok surpassed 1.5 billion downloads. In Q1 2020, it generated the most downloads for any app ever in a quarter, accumulating more than 315 million installs across the App Store and Google Play.
While the app was already popular and backed by a large user acquisition campaign, TikTok’s latest surge comes amid the global COVID-19 pandemic, which has seen consumers drawn to their mobile devices more than ever as they look for new ways to shop, work, and connect with others.
India has been the biggest driver of TikTok installs, generating 611 million lifetime downloads to date, or 30.3 percent of the total. China is the No. 2 country for installs, accumulating 196.6 million to date, or 9.7 percent of all downloads, for its version of the app, known as Douyin. This figure does not include third-party Android store installs in the country. The United States rounds out the top three countries for downloads, where it has picked up 165 million installs, or 8.2 percent.
Google Play has accounted for the vast majority of TikTok downloads to date, racking up more than 1.5 billion installs, or 75.5 percent of the total. The App Store, meanwhile, has generated 495.2 million downloads, or 24.5 percent.
Whereas the 2 billion downloads occurred across iOS and Android, the former continues to account for more revenue. According to Sensor Tower, TikTok generated $435.3 million in lifetime revenue from user spending on iOS, compared to $21.4 million in revenue on Android.