Meta is rolling out a new update to Threads that gives creators more flexibility in how they share content with followers.
Starting today, users can now add up to five clickable links directly to their Threads profile bios, expanding beyond the platform’s previous one-link limitation.
This upgrade brings Threads in line with Instagram’s link-sharing capabilities and reduces reliance on third-party tools like Linktree. Creators can now easily showcase multiple destinations—such as newsletters, podcasts, articles, merchandise, or donation pages—without requiring a separate landing page.
In addition to expanded link-sharing, Threads now also offers performance insights that show how many people have visited each shared link, whether in a post or in a profile bio. This gives creators valuable feedback on what content is resonating most with their audience.
Meta also teased upcoming features aimed at audience management, including weekly recap stats on posts, views, replies, and follower growth. Personalized engagement tips will soon follow to help creators better connect with their communities.
