As WhatsApp rolls out new ads through its Stories-like feature and pushes a floating AI button into the chat interface, rival messaging app Signal is taking a very different approach.
In response to WhatsApp’s latest updates, Signal president Meredith Whittaker reassured users that the app will remain free from clutter and invasive practices. “No AI clutter, no surveillance ads — whatever the rest of the industry does,” she said.
Use Signal.
— Meredith Whittaker (@mer__edith) June 17, 2025
We promise, no AI clutter, no surveillance ads—whatever the rest of the industry does.
We lead we don’t follow❤️ pic.twitter.com/11naKMBLlw
Signal is operated by a nonprofit foundation and has long prioritized privacy, security, and a clean user experience. The app doesn’t rely on ad revenue or data collection, which sets it apart from larger, corporate-owned platforms like WhatsApp.
As big tech companies increasingly add AI and monetization features to messaging apps, Signal is doubling down on its mission to offer a truly private and user-respecting communication platform.





