The photo and video sharing social media giant Instagram is bringing QR codes to the app. Users can now generate QR codes that’ll be scannable from any supporting, third-party camera apps.

The idea is that businesses can print their QR code and have customers scan it to open their Instagram account easily. From there, people can see store hours, buy items, or just follow the account.

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To generate your QR code, go to the settings menu on your profile and tap QR code. You might still see Nametag there, but eventually, it’ll become QR code.

You can then save or share the image. Instagram previously deployed a similar system called Nametags, which were internal QR-like codes that could only be scanned from the Instagram camera. It’s now deprecating the feature entirely.

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