Netflix’s advertising business is growing fast. The company revealed that its ad revenue more than doubled from 2024 to 2025, reaching $1.5 billion.
During an earnings call, co-CEO Greg Peters said Netflix expects this number to double again in 2026, aiming for around $3 billion. He added that the company is making strong progress and sees a huge future for ads on the platform.
This growth is mainly driven by Netflix’s ad-supported plan, which costs $7.99 per month. As of May 2025, this plan reaches over 94 million people every month. Netflix is also planning to launch new AI-powered tools for advertisers, including ads that blend into scenes from movies and shows. On top of that, “interactive video ads” are expected to roll out in the second quarter of this year.
Netflix’s overall business is also expanding. In 2025, its revenue reached $12.05 billion, and its total subscribers climbed to 325 million, according to its Q4 earnings report. The company also made headlines with an $82.7 billion deal to buy Warner Bros.’ studio, along with HBO and HBO Max. To speed things up, Netflix recently changed the deal to an all-cash offer.
Content-wise, Netflix is adding more variety. It has started bringing video podcasts from Spotify, iHeartRadio, and Barstool Sports to its platform and is also working on its own podcasts. New seasons of popular shows like Bridgerton, One Piece, 3 Body Problem, and The Witcher are coming soon, following the end of Stranger Things and Squid Game. All of this shows Netflix is not just growing in users, but also in ads, content, and business power.
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