Meta, the company behind Facebook and Instagram, has promised to give users in the European Union more control over how their personal data is used for advertising.
The move comes as part of the European Union’s Digital Markets Act, which aims to protect user privacy and give people more choices online.
Starting in January next year, EU users will be able to decide whether they want to share all their data to receive fully personalized ads or share less data and see more limited advertising tailored to them. This change gives people the power to choose how much of their personal information they want to share with Meta.
The European Commission had warned Meta back in June that it could face daily fines if it did not make meaningful changes to its existing model, which required users to either pay or consent to sharing their data for ads. Meta’s latest plan responds to that warning and aims to meet the EU’s new regulations.
If this article helped you, please consider supporting our work. Every small contribution keeps Abijita.com independent and running.
