Meta is testing a new change on Facebook that limits how many links some users can post unless they pay for a Meta Verified subscription.
The experiment has been spotted by several users over the past week and mainly affects people who use Facebook in professional mode or manage Pages.
Social media strategist Matt Navarra first highlighted the test, noting that affected users can post only two links unless they subscribe to Meta Verified, which starts at $14.99 per month. Screenshots shared online show that the restriction applies only to standard external links.
According to Meta, users can still post affiliate links, add links in comments, and share links to content from Meta’s own platforms, such as Facebook, Instagram, and WhatsApp. Posting links inside comments is not limited by the test.
Meta confirmed the experiment to TechCrunch, saying it is a limited test focused on people using professional mode and Facebook Pages. Professional mode allows users to turn their personal profiles into creator-style accounts and makes their posts eligible to reach a wider audience.
A Meta spokesperson said the goal of the test is to understand whether allowing a higher volume of link posts adds extra value for Meta Verified subscribers. The company said it is exploring ways to improve its paid subscription offering and this is one of several experiments.
The change could have a noticeable impact on creators and brands that rely on Facebook to share links to blogs, news articles, or external websites to drive traffic. Meta said publishers are not currently included in the test.
In its transparency report for the third quarter, Meta revealed that more than 98 percent of feed views in the United States come from posts without links. Only a small portion of views came from posts that included links, and most of those were from users already followed. Posts with links shared by friends or groups accounted for very little reach.
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The report also showed that YouTube, TikTok, and GoFundMe were among the most shared link domains on Facebook. If the link limit test becomes permanent, creators and brands may feel pressured to share more native content from Meta’s own platforms or pay for a subscription to keep posting external links.
