Google has rolled out ‘My Ad Center’ to control the advertisements users see.

Users all across the world will soon be able to utilize Ad Center to manage the types of advertisements they see on Google Search, YouTube, and Discover, the company said in a blog post.

The Center is designed to give users more control over their advertisement experience on the company’s sites and apps.

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“Imagine you spent months researching your latest beach trip, and now that you’re back, you don’t want to see vacation ads. With My Ad Center, you can just tap on the three-dot menu next to a vacation ad and choose to see fewer of those types of ads,” the company said.

Users can choose to see more of the brands and topics they like and less of the ones they do not like. They can also fully disable the personalization of advertising but they will still see advertisements.

If users choose not to see personalized advertisements, then they might find them less helpful or relevant.

Additionally, there can be certain ad themes that users do not want to interact with at all. They can choose to limit ads for items like alcohol, dating, weight loss, gambling, pregnancy, and parenting using My Ad Center, the company said.

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