Google is making it easier for users in the U.S. to contact local businesses without ever picking up the phone.
The company has now rolled out an AI-powered calling feature within Google Search that lets Gemini, using Duplex technology, call certain businesses on your behalf to ask about pricing, availability, or services.
How It Works
When you search for services like pet grooming, dry cleaning, or auto repair, a new option may appear: “Have AI check pricing.” After you select this, Google will ask for relevant details, such as the type of pet, the specific service you want, preferred timing, and your contact method (email or text). Gemini will then call the business, identify itself as an AI agent from Google, gather the requested information, and report back to you.
This tool is designed especially with younger users in mind, as studies show many prefer not to make phone calls.
“Gemini, with Duplex tech, will be able to make calls on your behalf,” said Robby Stein, VP of Product at Google Search. “It will announce itself as an AI… and get your info conveyed so you don’t have to spend all this time doing it.”
Features and Limitations
- Available now nationwide in the U.S.
- Supports specific business types only (e.g., pet groomers, dry cleaners, auto shops)
- AI Pro and AI Ultra subscribers will enjoy higher usage limits
- Businesses can opt out of AI calls via their Google Business profile settings
More AI Tools Coming
This launch is part of a broader rollout of advanced AI tools:
- Gemini 2.5 Pro is now available in AI Mode (Google’s experimental search experience)
- AI Mode can now build detailed reports using Google’s new Deep Search, capable of step-by-step reasoning, follow-up questions, and real-time fact-checking
AI Pro and Ultra subscribers can access these enhanced features via Google Labs. The continued rollout shows Google’s push to deeply integrate conversational AI into everyday services, both for consumers and businesses.
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