Google has banned the conservative social networking app Parler from the Google Play Store for not removing posts that incite violence in the US.

“In order to protect user safety on Google Play, our longstanding policies require that apps displaying user-generated content have moderation policies and enforcement that removes egregious content like posts that incite violence,” a Google spokesperson told.

“All developers agree to these terms and we have reminded Parler of this clear policy in recent months.”

“We’re aware of continued posting in the Parler app that seeks to incite ongoing violence in the US. We recognize that there can be a reasonable debate about content policies and that it can be difficult for apps to immediately remove all violative content, but for us to distribute an app through Google Play, we do require that apps implement robust moderation for egregious content.”

“In light of this ongoing and urgent public safety threat, we are suspending the app’s listings from the Play Store until it addresses these issues,” the spokesperson said

However, today’s Play Store ban doesn’t mean the Parler app will stop working. The app will continue to operate on the phones of users who already installed, and new users can download new versions of the app from other third-party stores.