Google is now experimenting with displaying blue check marks on certain search ads for advertisers who have been verified by Google Ads.

The Google Ads blue label features a blue circle with ridges and a checkmark inside it, reports Search Engine Land.

The Blue badges are part of the ongoing Google advertiser verification program.

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SEO analyst Khushal Bherwani first spotted the Google test for blue checkmarks for advertisers who are verified.

“Google now shows verified blue tick mark icon on sponsored. For verified business,” he posted on Twitter.

Google was yet to officially comment on the new feature for verified Ads.

The Blue Badge can help the ad stand out from other ads that do not have the check mark, “potentially leading to higher click-through rates and conversions,” said the report.