Facebook paid content creators almost $3 billion in 2025.
That was 35% more than the year before, showing that original content can really earn money on the platform.
Most of that money went to Reels, which made up 60% of total creator payouts. The other 40% went to photos, text posts, and Stories.
Bijay Pokharel
Bijay Pokharel is the Founder and Editor-in-Chief of Abijita, an independent technology and cybersecurity news publication established in 2017. A specialist in cybersecurity journalism, Bijay covers vulnerability research, malware analysis, enterprise data breaches, digital privacy, and emerging technologies. His work translates complex technical threats into precise, accessible, and actionable intelligence for security professionals and general readers alike. His reporting and investigative coverage are routinely cited and republished across leading technology and security media.



