Facebook paid content creators almost $3 billion in 2025.
That was 35% more than the year before, showing that original content can really earn money on the platform.
Most of that money went to Reels, which made up 60% of total creator payouts. The other 40% went to photos, text posts, and Stories.
Bijay Pokharel
Bijay Pokharel is the Founder and Editor-in-Chief of Abijita.com and a freelance technology writer covering the tech industry since 2017. He specializes in cybersecurity, digital privacy, malware, vulnerabilities, and online safety, with a strong interest in internet protection and women’s online security. A dedicated tech enthusiast and continuous learner, Bijay approaches his professional work with clarity, rational thinking, and a calm, solution-oriented mindset.





