As Meta’s Threads crosses 150 million sign-ups, the so-called Twitter killer’s daily use has gone down miserably, with time spent by users now down by 50 percent from 20 minutes to just 10 minutes.

According to Sensor Tower data, the Threads platform’s number of daily active users was down about 20 percent since its debut on July 5.

Data from Similarweb showed a drop of more than 25 percent in daily active users on Android phones globally. The usage time also decreased by more than 50 percent, it showed.

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However, these are early days and as Meta introduces more Twitter-like features, the daily use may go up and Threads can achieve the momentum it aspires for.

“While it’s early days, we’re excited about the initial success of Threads, which has surpassed our expectations. We launched the app just over a week ago, and our focus now is on ensuring stable performance, delivering new features, and continuing to improve the experience in the coming months,” a company spokesperson said in a statement.

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