Consumers Spent Nearly $40 Billion On App Store In H1 2021
Consumers globally spent $41.5 billion on the App Store in the first half of 2021.
According to data acquired by Finbold.com, the spending represents a growth of 22.05 percent from a similar period in 2020. App Store’s H1 2021 spending is almost double compared to $23.4 billion spent by Android consumers.
The Google Play spending represents a growth of 30 percent on a year-over-year basis. Cumulatively, spending on the two platforms recorded a growth of 24.8 percent YoY, hitting a total of $64.9 billion.
Short video sharing platform TikTok extended its dominance into 2021, emerging as the most grossing app for the first half at $920 million, followed by YouTube at $564.7 million. Dating app Tinder ranks third at $520.3 million. Data on mobile app spending and grossing is provided by SensorTower.
Overall, spending was mainly dominated by the gaming sector considering that past research indicated that consumers globally used $10.32 billion on mobile games in the first half of 2021, growing 23.88 percent from a similar period in 2020.
The growth rate by Google Play spending might reflect the tussle between Apple and app developers. The company was hit by antitrust accusations alongside the controversial 30 percent commission fee for developers.
However, Apple appears to be countering any possible dominance by introducing the App Store Small Business Programme, which reduces the App Store commission from 30 percent to 15 percent for developers grossing less than $1 million a year.