Baby Shark, the cute and ultra-catchy children’s song recorded by South Korean company Pinkfong, has become the most viewed video ever on YouTube.

At 7.04bn views, it edges past Despacito, the 2017 single by Puerto Rican pop stars Luis Fonsi and Daddy Yankee.

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At just one minute and 21 seconds long, its nagging “doo-doo-doo-du-du-du-du-du-du” refrain invites endless replays, contributing to its record-breaking total. The earworm has prompted a spin-off live tour, merchandise, books and more, plus reworkings of the song, including one featuring Luis Fonsi and another promoting handwashing during the coronavirus pandemic.

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