An AI-generated TikTok personality resembling Wednesday star Jenna Ortega has reportedly attracted around 104 million views across 23 videos, raising fresh concerns about celebrity impersonation, deepfakes, and the monetization of a person’s likeness without their permission.
The account, known as Friday Adams, has approximately one million followers and features an AI-generated character closely resembling Ortega, who also starred in Beetlejuice Beetlejuice. The account’s username appears as @wednesdaye0 in screenshots reviewed by researchers, with the letter “e” immediately before the final zero.
According to a report published by Cybernews on October 16, one 15-second video featuring the artificial character received approximately 67.6 million views. Separate posts shared on X subsequently cited around 104 million views across 23 videos, although those aggregate figures have not been independently verified against complete TikTok analytics.
The estimated earnings associated with the account remain uncertain. Cybernews suggested that the most-viewed video could be worth approximately $27,000, while other online estimates have ranged from more than $9,000 to claims of $100,000 per month. None of these figures has been supported by verified payment records, subscription data, or creator earnings statements.
The distinction is important because video views do not directly translate into income. TikTok’s Creator Rewards Program generally requires qualifying original videos to be longer than one minute, meaning the 15-second clip would not meet that particular duration requirement. Other revenue sources, including subscriptions, operate differently, but the available evidence does not establish how much money the account has actually earned.
The account has also invited followers to subscribe for conversations with the AI-generated personality. Screenshots show a subscription option and a message encouraging users to pay for more interaction. However, the available evidence does not confirm the number of paying subscribers, the cost of membership, or whether the account operator has received any particular amount in payments.
The character’s realistic appearance has reportedly convinced some viewers that they are interacting with the actual actress. Inconsistencies, including unusually long door handles and changes in facial appearance between camera angles, provide clues that the videos are artificially generated.
The origins of the character remain unclear. Cybernews previously reported claims from an X account known as Kelmruns, which alleged that the persona was created using OpenAI technology. A separate analysis published on October 17 attributed claims about the production process to another X post, which reportedly named ChatGPT for visuals, Claude for scripts, and Higgsfield for animation. Neither report provides production records that independently establish the exact tools or workflow used to create the videos.
It is also unclear whether Kelmruns or any of the people discussing the account were directly responsible for producing or operating Friday Adams. Cybernews said it had contacted the relevant individual, TikTok, and Ortega’s management for comment, but its report did not include a response from them.
The account previously displayed AI-generated content disclosures on some videos, according to Cybernews. However, the publication reported that newer posts appeared without those labels, making it harder for viewers to distinguish the artificial personality from the real actress.
TikTok’s community guidelines require clear disclosure when AI or editing tools are used to create realistic depictions of people or scenes. The platform also restricts deceptive account behavior, including impersonation accounts that pose as real people without clearly identifying themselves as fan or parody accounts. Although some fictional or humorous uses of public figures are permitted, labeling AI content does not automatically make every impersonation acceptable.
The account was reported to be active when Cybernews published its investigation on October 16. However, a subsequent review of publicly available sources did not establish a confirmed removal, official enforcement action, or response from TikTok by October 18.
The case illustrates how convincing AI-generated personalities can attract substantial audiences while leaving important questions about identity, consent, and commercial transparency unresolved. For now, the account’s reported reach is more clearly documented than its actual income, the identity of its operator, or the permissions behind its use of Ortega’s likeness.
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- Cybernews — Jenna Ortega TikTok account attracts one million followers
- TikTok — Community Guidelines on integrity and authenticity
- TikTok — Official guide to AI-generated content
