Taking on Google-owned YouTube, X social media platform will soon launch a dedicated TV app for users to upload high-quality videos, its CEO Linda Yaccarino has announced.

The X TV app’s user interface looks quite similar to YouTube.

In a post on the social media platform, Yaccarino said that from the small screen to the big screen, X is changing everything.

“Soon we’ll bring real-time, engaging content to your smart TVs with the X TV App. This will be your go-to companion for a high-quality, immersive entertainment experience on a larger screen,” said the X CEO.

Users can expect trending video algorithms, AI-powered topics, cross-device experience, enhanced video search, effortless casting, and wide availability (coming soon to most smart TVs).

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“We’ll keep you updated. And of course please share your ideas. We build X for our community,” said Yaccarino.

The trending video algorithm is designed to help users stay updated with tailored popular content.

The AI-powered topics will organize videos by subject and the app will also feature enhanced video search.

An X user commented that a video playlist/index for creators would be nice, “so we can create our own playlists”.

“Many users post a wide variety of videos and would want to separate their original content from 30-second news clips they are commenting on. It would help viewers be able to view only their curated videos,” the user wrote.

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