The tech giant Facebook-owned messaging service WhatsApp has introduced a new features aimed at helping businesses stay in touch with customers as well as allow them to easily showcase their products.

Now customers can start a chat with a business by scanning a QR code that is displayed by a business at their storefront, product packaging, or receipt. The QR code will then open a chat, with an option for businesses to create a pre-populated message when the conversation is started.

WhatsApp has also introduced a function to enable businesses to share their catalogs and individual products as links on websites, Facebook, Instagram, through the QR Code feature, and elsewhere.

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“Catalogs allow businesses to showcase the goods or services they offer, which can help close sales,” the company said in a blog post.

“Since launching last year, catalogs have become a popular way for people to engage with a business on WhatsApp. In fact, more than 40 million people view a business catalog on WhatsApp each month.”

Both features are available to businesses globally using the WhatsApp Business app or WhatsApp Business API.

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