Meta has confirmed that it won’t roll out ads on WhatsApp’s Updates tab in the European Union until 2026.
While the company plans to introduce the ads globally over the next several months, it told Ireland’s Data Protection Commission (DPC) that the EU will have more time to address data-sharing and privacy concerns related to the new ad model.
This delay provides a window for further discussions with regulators before implementation.
Bijay Pokharel
Bijay Pokharel is the Founder and Editor-in-Chief of Abijita, an independent technology and cybersecurity news publication established in 2017. A specialist in cybersecurity journalism, Bijay covers vulnerability research, malware analysis, enterprise data breaches, digital privacy, and emerging technologies. His work translates complex technical threats into precise, accessible, and actionable intelligence for security professionals and general readers alike. His reporting and investigative coverage are routinely cited and republished across leading technology and security media.



