TikTok, known in China as Douyin, is a video-sharing social networking service owned by the Chinese company ByteDance. With more than one billion monthly active users, TikTok is growing to be one of the leading social media platforms. Attracting mostly younger audiences, the platform sees a ton of usage and engagement.
If you’re trying to get noticed on TikTok, you need to have a solid hashtag strategy. Trending TikTok hashtags increase your visibility and reach, help you identify competitors and potential collaborators, and can even give you great TikTok content ideas by helping you see what other people in your industry are producing.
TikTok hashtags help to categorize video content uploaded to the platform so users can find it easily. Someone searching for the hashtag #Gaming on TikTok, for example, can discover video content related to gaming.
To add a hashtag to a TikTok post, simply type the hashtag symbol (#) and enter a phrase with no spaces.
Do hashtags work on TikTok?
They certainly do! Just like on Twitter, Instagram, and other social media platforms, hashtags help users share and find content and join conversations about topics that interest them. TikTok users can build communities around hashtags, too.
Why Are Hashtags Important on TikTok?
At a glance, hashtags might not seem like much of a priority. Here’s a snapshot of why they’re so valuable, though:
- Hashtags organize videos and make them searchable. TikTok hashtags are the primary means of content discovery on the platform. Tags make it easier to uncover relevant content. Likewise, they help other TikTokers discover you and your videos.
- Hashtags help videos rank with the TikTok algorithm. Much like the Instagram algorithm uses contextual information about your post is figure out “what” it is, TikTok does the same. Translation? Hashtags help the platform understand what your posts are about. This allows the algorithm to serve your content to relevant accounts based on their activity and the tags they engage with.
- Hashtags encourage participation on the platform. Whether through challenges or campaigns, hashtags drive conversations and engagement on TikTok. These types of interactions are key to growing your account and following.
What hashtags to use on TikTok in 2022
The hashtags you should use depend on your goals, the content itself, and what happens to be trending when you’re posting your video.
According to Influencer Marketing Hub, these are some of the most popular general hashtags on TikTok as of November 2022 that you can copy and paste:
#tiktok
#foryoupage
#fyp
#foryou
#viral
#love
#funny
#memes
#followme
#cute
#fun
#music
#happy
#fashion
#follow
#comedy
#bestvideo
#tiktok4fun
#thisis4u
#loveyoutiktok
#tiktok
#love
#like
#follow
#explore
#meme
#video
#followforfollowback
How many hashtags can you use on TikTok?
There’s no official limit on the number of TikTok hashtags you can use, but the fact that you can only write a caption of 100 characters or fewer sets a practical limit on it.
You need an absolute minimum of 3 characters per hashtag: the hashtag, a number or letter, and a space. So practically speaking, you can enter up to 33 hashtags in a caption.
Do hashtags in TikTok comments work?
Yes, you can add TikTok hashtags to comments, however, adding hashtags to the comments is far less effective than adding them to the caption. So if you must go over your character limit in the caption, make sure to place the most important hashtags there.
